Cookie Policy

Last updated: 15th January 2026

What Are Cookies?

Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences, analysing how you use our site, and delivering relevant content and advertisements. Cookies are widely used across the internet and are essential for many website functions.

Why We Use Cookies

We use cookies and similar technologies for several important purposes:

  • Essential Functionality: To ensure our website works properly and provide core features
  • User Experience: To remember your preferences and quiz responses during your session
  • Analytics: To understand how visitors interact with our website and improve our services
  • Marketing: To deliver relevant advertisements and measure campaign effectiveness
  • Security: To protect against spam and abuse

Types of Cookies We Use

Necessary Cookies

These cookies are essential for our website to function properly. They enable basic features such as page navigation, form submission, and access to secure areas. Without these cookies, our services would not work correctly. These cookies do not store personally identifiable information and cannot be disabled.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. These cookies help us analyse website traffic, identify popular content, and improve our services. The information collected is typically aggregated and anonymous, though it may be linked to your device identifier.

Functional Cookies

Functional cookies enhance your experience by remembering your choices and preferences. They may store your language preferences, quiz progress, or other settings to provide a more personalised experience during your visit.

Marketing and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may be set by our advertising partners and can track your browsing activity across different websites to build a profile of your interests and deliver targeted advertising.

Cookie Details

Below is a detailed list of the cookies we use on our website:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
quiz_session Maintains quiz progress during your session Session Functional
_ga Google Analytics - distinguishes users 2 years Analytics
_gid Google Analytics - distinguishes users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion attribution 90 days Marketing
IDE Google Ads - ad targeting and measurement 13 months Marketing

Third-Party Cookies

Our website may also set third-party cookies from external services we use to enhance your experience:

Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. Google Analytics uses cookies to collect information about how you use our website, which helps us improve our services. The data collected is typically anonymous and aggregated. You can learn more about Google Analytics cookies at Google's Analytics Cookie Usage page.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads cookies help us measure the effectiveness of our advertising campaigns and show relevant advertisements to users who have previously visited our website. These cookies may track your browsing activity across different websites.

Google Fonts

We use Google Fonts to display custom fonts on our website. Google may set cookies to optimise font delivery and performance. These cookies are typically functional and help ensure fonts load correctly.

Managing Your Cookie Preferences

You have several options for controlling and managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept All: Allow all types of cookies
  • Reject All: Only allow necessary cookies
  • Customise: Choose specific cookie categories to allow or block

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • View and delete existing cookies
  • Block cookies from specific websites
  • Block all cookies (though this may affect website functionality)
  • Set preferences for different types of cookies

Please note that blocking or deleting cookies may affect your experience on our website and may prevent certain features from working properly.

Browser-Specific Instructions

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

Google Consent Mode v2

We implement Google Consent Mode v2 to respect your cookie preferences while still providing valuable analytics and advertising insights. This technology adjusts how Google services behave based on your consent choices:

  • When you accept marketing cookies, Google services operate normally
  • When you reject marketing cookies, Google services operate in a privacy-enhanced mode
  • Your consent preferences are communicated to Google services automatically
  • This ensures compliance with privacy regulations while maintaining service functionality

Cookie Retention and Deletion

Different cookies have different retention periods:

  • Session Cookies: Deleted when you close your browser
  • Persistent Cookies: Remain on your device for a specified period or until manually deleted
  • Consent Cookies: Stored for up to one year to remember your preferences

You can delete cookies at any time through your browser settings or by using our cookie consent banner to change your preferences.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we make significant changes, we'll update the "Last updated" date at the top of this policy and may notify you through our website or other means.

Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Related Policies

This Cookie Policy should be read in conjunction with our: