Privacy Policy

Introduction

This Privacy Policy explains how Brytrion Ltd ("we", "our", or "us") collects, uses, and protects your personal information when you use our travel quiz services and website. We are committed to protecting your privacy and ensuring transparency about our data practices.

Data Controller Information

Brytrion Ltd is the data controller responsible for your personal data. Our contact details are:

• Company: Brytrion Ltd
• Registration Number: 49584762
• Address: 88 Green Lane, Cardiff, CF2P 9EL, Wales
• Email: [email protected]
• Phone: +44 2925647763

Data We Collect

We collect and process various types of personal data to provide our travel quiz services effectively. The data collection includes information you provide directly through our quizzes and forms, as well as technical information collected automatically when you use our website.

Information You Provide

• Quiz Responses: Your answers to travel preference questions, including destination interests, budget ranges, travel styles, and activity preferences
• Contact Information: Name, email address, phone number when you contact us or subscribe to updates
• Communication Data: Messages you send us through contact forms or email correspondence

Information Collected Automatically

• Technical Data: IP address, browser type, device information, operating system
• Usage Data: Pages visited, time spent on site, quiz completion rates, referral sources
• Cookie Data: Information stored through cookies and similar technologies (see our Cookie Policy for details)

How We Use Your Information

We use of your data is based on legitimate interests and consent where required. The primary purpose is to provide personalised travel recommendations and improve our services. Here's how we use your information:

Service Provision

• Process your quiz responses to generate personalised destination recommendations
• Provide customer support and respond to your enquiries
• Send you quiz results and travel suggestions

Service Improvement

• Analyse usage patterns to enhance our quiz algorithms and recommendation accuracy
• Improve website functionality and user experience
• Develop new features and services based on user feedback

Communication

• Send important service updates and notifications
• Provide travel tips and destination information (with your consent)
• Respond to your questions and support requests

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our Cookie Policy.

Legal Basis for Processing

Under GDPR and UK data protection law, we process your personal data based on the following legal grounds:

• Legitimate Interests: To provide our travel quiz services and improve user experience
• Consent: For marketing communications and certain cookies
• Contract Performance: When you request our services or contact us for support
• Legal Obligation: To comply with applicable laws and regulations

Data Sharing and Third Parties

We do not sell your personal data to third parties. We may share your information in the following limited circumstances:

• Service Providers: Trusted partners who help us operate our website and provide services (under strict confidentiality agreements)
• Analytics Providers: Google Analytics for website performance analysis (anonymised data)
• Legal Requirements: When required by law or to protect our legal rights

Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy. Our data retention periods are as follows:

• Quiz Data: Retained for 2 years to improve our recommendation algorithms
• Contact Information: Retained until you unsubscribe or request deletion
• Technical Data: Typically retained for 12 months for security and performance analysis
• Communication Records: Retained for 3 years for customer service purposes

Your Rights

Under GDPR and UK data protection law, you have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Request transfer of your data to another service provider
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent for processing where consent is the legal basis

To exercise any of these rights, please contact us at [email protected] or +44 2925647763. We will respond to your request within 30 days.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and staff training on data protection
• Secure hosting and backup procedures

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions by the European Commission.

Children's Privacy

Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Privacy Email: [email protected]
• General Contact: [email protected]
• Phone: +44 2925647763
• Post: Brytrion Ltd, 88 Green Lane, Cardiff, CF2P 9EL, Wales

Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters, if you believe we have not handled your personal data in accordance with the law. You can contact the ICO at ico.org.uk or by calling 0303 123 1113.